Mark Cavendish | MASTER of SPEED
Creative and Film direction
Co-Direction: Jacopo Pozzi
Photographer: Riccardo Romani
Client: Sport.xyz
“FOR ME THE FREEDOM YOU GET FROM RIDING A BIKE, CAN NOT BE TRANSLATED TO ANYTHING ELSE.”
This is the first Masterclass by Mark Cavendish, one of the best sprinters in the world. The teaser is a quick mix of over 3h of Mark's course, available online on www.sport.xyz
Additionally, for the Sport.xyz platform, I oversaw the creative direction and led the production of the masterclasses featuring footballer Rafael Leão and Olympic champion Federica Pellegrini.
